Client: Google Fi
Agency: Big Spaceship
Role: Designer, Art Director
Partner: Kara Gonchar
Less is More is all about the data people think they need vs. the data they actually use. Many people use a lot less than they think, so we compared data usage to everyday items.
Replicating Google Fi's clean look and feel we prop sourced and shot photos in-house to create these fun gifs for their organic Twitter feed.